Global leader Geox remains at the cutting edge of both footwear and apparel, thanks to its firm commitment to ongoing technical innovation with no compromise to style. Here showroom manager Anna Gazzola reveals what’s in store this Moda.
Q: What’s Geox all about?
A: Geox started with shoes, but moved into ready-to-wear with the same purpose of improving the quality of life for our consumers. The ‘shoe that breathes’ is a perception, an idea, a promise that has been a cornerstone of Geox’s corporate mission since the very beginning: the creation of well-being and absolute comfort, together with Italian style. By applying the same technology we use in footwear – the breathable membrane – into our jackets and coats, Geox became a lifestyle label.
Q: Why is Moda such a key date on your calendar?
A: The location is really strategic for us because we both show footwear and ready to wear. Moda is the best fair to introduce our new collection to the UK market, because it is home to the best clothing and footwear brands.
Q: What’s new for s/s 18?
We’ve got some great new styles for s/s 18. After the great success of Nebula - both in men’s and women’s - we are now introducing its evolution: Nebula EVO, in three different styles to adapt to different grounds. We are also focusing on running-inspired sneakers for men, and have some new lines of mocassins in bright, summer colours.
Q: Who is the Geox customer?
Our core customer is everyone who wants to live in total comfort thanks to our Italian patent, and with proper Italian style. We do have very loyal consumers thanks to the quality of our products, and because of the new lines we introduce every season. Once you try Geox, you will never go back.
Q: What’s the history behind the brand?
A: Nearly 25 years have passed since Mario Moretti Polegato, founder and President of Geox, conceived of the revolutionary solution of piercing the rubber soles of his shoes to allow his feet to breathe during a trip under the hot sun of Reno, Nevada. On his return to Montebelluna, North-East of Italy, Moretti Polegato developed his flash of intuition in the workshop of a small footwear company owned by his family and developed a new technology for rubber soles. He patented it immediately and created the first “breathing shoe”. After having offered his invention to well-established footwear companies without success - and after having passed a market test with a range of kids’ shoes - Moretti Polegato began manufacturing shoes independently. The initial patent was gradually improved and the range of products was extended to include men’s and women’s ranges as well as kids’ products.
Q: What is the Geox concept?
A: Breathing means continuous innovation, research and experimentation; this is a philosophy that combines creativity and performance, style and technology and respect for the environment and for people.