Fresh from Poland’s Poznań Fashion Fair, Feria arrives into the UK at Moda Woman this season. Delivering casual businesswear, the brand harbours a wide-appeal with its transitional nature from the office to the bar. Director Małgorzata Podwysocka explains more.
Q: How new is Feria?
A: Feria was launched in August 2016 during Poznań Fashion Fair in Poland, so the first available collection was s/s 17.
Q: What’s the brand all about?
A: Feria is a new Polish business casual brand that breaks trends. It’s created for women for whom the most important thing is to feel themselves – their most comfortable and professional selves at the same time.
Q: What sets Feria apart as one to watch?
A: The brand brings creative, discreet and intriguing details to the market. Each piece is designed with the female figure in mind so that the outfit can keep up with the lifestyle of the modern woman in every situation.
Q: Is there any Polish heritage running through the label?
A: We are inspired by the power of a city with a long tradition in textiles, and our experience in managing a fashion brand and family values. Feria is backed by a team of creative designers, and supported by experienced manufacturing staff who bring the each idea to life. The entire process – from creation to finished product – takes place in Łódź, a city which through long-standing traditions in the fashion industry, inspires us to continuously improve ourselves and follow new technologies. In creating Feria, we draw on experience that we’ve been gaining as a leading manufacturer of women’s clothing since 2003.
Q: Do you already have any sort of presence in the UK?
A: We have a UK agent based in Dublin, but this is the first time that we will exhibit at a UK fashion fair. We also have agents and wholesale partners in Hungary and Russia to date, and are present in Lithuania, Estonia, Latvia, France and Kazakhstan. Ultimately, we are looking to build upon this as of this season and, as we have heard good things about the show, so we are excited to be involved with Moda Woman.
Don’t miss the opportunity to see this new and exciting label at Moda Woman on 18-20 February next year. In the meantime, find out more here.