21 September 2016
Ahead of Brakeburn’s return to Moda Woman this February, marketing manager Chloe Bradwell reveals the story behind the brand.
Q: What’s the Brakeburn label all about?
A: Brakeburn is about a way of life. Nick Jackson decided to create the brand in 2011, and he was inspired by the type of life he and his team enjoyed on the Dorset coast. There is not one person in our team who doesn’t love the outdoors or make the most of where we live. We’re on the edge of the second largest natural harbour in the world and a short bike ride away from the Purbeck Hills, so everything we do is inspired by the stunning outdoors surrounding us.
Whether it’s a dawn dip or surf before work, cycling to the office or maybe just a picnic on the beach, we are always enjoying our amazing surroundings. Because we are passionate about being active, the clothing we make has a “built to live in” quality.
Q: Who is the Brakeburn woman?
A: The Brakeburn woman leads an active lifestyle but wants to look good and feminine at the same time. Our core target age group is between 30-40 years old but the brand extends to anyone with a passion for getting outdoors.
Q: How has the label developed since its inception in 2011?
A: Our range has grown a lot since we first started and our collection is always expanding. For example, although we are continuing with our staple line of “must-haves”, such as our cotton tees and dresses, woven and knits, we have also introduced a wide range of bags and accessories which grows every year.
Q: What sort of presence do you currently have in the UK?
A: At the moment we have over 400 stockists including John Lewis, House of Fraser, Cotswold Outdoor, Snow and Rock, Blacks Outdoor, Next and House of Bruar.
Q: What about overseas?
A: We are developing a strong business globally and are represented in Germany, France, Ireland, Switzerland, Czech Republic, Austria, Slovakia, France, Australia, New Zealand, Japan, South Africa, Korea and Thailand.
Q: What was popular within your s/s 17 collection at this season’s Moda Woman?
A: Our printed cotton dresses and tees are always very popular. We’ve also had an incredible response to our bag collection as well as our latest range of shower proof coats and leather sandals. Retailers seemed to have really connected with our new designs and prints.
Q: What’s in store for a/w 17?
A: More unique prints and great quality fabrics. An exciting new line of knitwear, as well as more jackets and leather boots, will also emerge along with our staple lines.
Q: What about your menswear offer?
A: Our men’s and footwear ranges are represented all over the UK, primarily in the same retailers as our women’s collection as well as a large number of independent menswear retailers. Just like our womenswear collection, this is growing globally.
Q: How integral is Moda to your wholesale operation?
A: Moda is one of our main tradeshows and has a key place within our business growth for both menswear and womenswear. The show offers a great cross selection of retailers visiting from the outdoor sector to boutique. We have been at Moda since Brakeburn started and have had fantastic results every year.
Q: What are you hoping to achieve when you return to the show in February next year?
A: We can only hope to build on the success we had last season!