Since its inception in Dorset six years ago, contemporary British brand Brakeburn has become a flagship label at Moda Woman. Now, following the most recent edition which was its “best show yet”, the brand is preparing for the next chapter in its evolution, as PR & marketing co-ordinator Lewis Waugh explains.
Q: What is the essence of Brakeburn?
A: The brand is all about drawing on our inspirations of things that we love to create clothing that we want to wear. We are a contemporary British brand that associate ourselves heavily with an active outdoors lifestyle. Essentially, we create casual clothing with an outdoors active lifestyle feel to it.
Q: How did the brand perform at the most recent edition of Moda Woman?
A: It was our best show yet; the exposure we gained was fantastic and we were able to see how many people loved out brand. Due to the versatility of Brakeburn, we are able to bring on board a huge variety of customers. At the show we had a lot of existing customers return to us, as well as a lot of new customers including independent boutiques.
Q: Why do stockists keep coming back to Brakeburn?
A: The brand is new and exciting and we’re offering fantastic quality at a great price. It’s proven to be very competitive, and the sales figures represent the growth. This is allowing us to develop more as a brand, and to push forward new and exciting ideas.
Q: How has Brakeburn evolved over the years?
A: We have expanded into new European markets, and we are now gaining interest from further abroad. We have also introduced more premium product ranges that have been well received by our consumers.
Q: How integral is Moda Woman to your wholesale business?
A: Moda women is a show we won’t miss. It gives us a chance to showcase our new product, and to create a buzz around our brand.
Q: What have been the bestselling styles of this year?
A: Our whole range this year has been selling well, but our heavy cotton printed dresses have been a very good seller in particular for spring. Moving into a/w 17, our Bourg-lined hoodies and brushed flannel shirts are flying off the shelves.
Q: What’s in store for a/w 18?
A: Print is always key in our collection, and there will be more of an emphasis on this. We will also expand on the success of our outerwear ranges, and introduce new winter fabrics.
Q: What are you hoping to achieve when you come back to Moda in February?
A: We would like to bring on board many new stockists, create more brand awareness and of course, reconnect with those buyers who travel to see us at the show.
Can’t wait until February? Find out more about Brakeburn here, and see the full range at Moda Woman on 18-20 February next year.