18-20 February 2018, NEC Birmingham

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New direction for Picadilly

18-Oct-2016

18 October 2016

Canadian label Picadilly will reveal a new direction this season as it builds upon its repositioning within the womenswear market. Having unveiled a more directional spring collection at Moda Woman in August, the brand will continue to target a younger demographic with a new collection of contemporary silhouettes in natural fabrics. 

High-waisted, wide-legged pants, crocheted lace and flowing silhouettes in linen make for an easy-wearing collection characterised by casual comfort. Despite its new contemporary influences however, Picadilly has maintained its signature styling to maintain its appeal to its existing core consumer. 

Established for over four decades, Picadilly is a global label with a presence in 18 countries worldwide. The Toronto-based brand consistently incorporates both consumer and stockist feedback into its business model to maintain styling, fabrics and price points that sell in-store from one season to the next. 

Picadilly will return to Moda in February and is distributed in the UK by agent Nigel Hughes. 

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