23 August 2016
Womenswear buyers have been left feeling reinvigorated for the new season having attended Moda Woman this month. The show was applauded for renewing enthusiasm amongst buyers, who reported that they felt more positive about the s/s 17 to come having attended the show.
“I had been struggling before Moda to find enthusiasm for next summer and now I can’t wait,” admits Sarah Simonds, director at Artichoke, an independent boutique with two stores in Norfolk. “I was chuffed to bits to discover four new labels at the show, and I feel a lot more positive about the new season than I did before.”
Fellow independent retailer Steve Taylor agrees that seeing the mass unveiling of s/s 17 collections across the full spectrum of womenswear provided a boost and him feeling upbeat.
“I feel very excited about the new season having attended Moda,” says the director at Fab Frocks in Westbourne, Bournemouth. “We have refreshed our collections for 2017 and we have some very vibrant labels on board that we feel our customers will love.”
For many retailers, this season’s Moda provided the perfect opportunity to bring some new collections on board to complement their core in-store offer.
“I picked up a new occasion wear brand Sonia Pena at Moda Woman because I felt it would give my store a different look for s/s 17,” says Cindy Marritt, owner of Cindy’s in Sutton Bridge, Lincolnshire. “On the casual side, I added Tina Taylor because the materials were excellent quality and a totally different look for me.”
Taking the time to discover new labels was cited as the best way to combat periods of tough trading, which have been experienced across the industry this summer.
“The secret is not to be afraid of change,” says retail consultant Allison Pitcairn, who attended Moda Woman on behalf of department store Moffits of Sligo, Ireland. “The new s/s 17 season will be challenging – not least because of the political scene – but people always need clothing and a feelgood factor. If we offer commercial ranges with a point of difference backed with good service and an enjoyable shopping experience, we will survive.”
Having discovered a range of new collections and touched base with core suppliers for the new spring season, retailers are now looking ahead to a/w 17. Exhibitors within the womenswear industry including occasionwear label Mascara and knitwear specialist Jessica Graaf have already shown an early commitment to the autumn edition of Moda Woman, based on their experiences of the summer show earlier this month.
“Moda Woman is a reliable and efficient show for us,” says Daniel Saul, managing director at Mascara. “We achieved the business we were hoping to achieve at the exhibition this month, and we are looking forward to more of the same in February.”
Moda will return to the NEC on 19-21 February next year.