5-7 August 2018, NEC Birmingham

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Moda is closing its first day amidst a positive and upbeat atmosphere as the trade welcomed in a/w 17. Confirming its position as the essential trade event for fashion industry professionals, Moda opened with an inspiring line-up of product and an engaging line-up of catwalk shows and seminars for visitors across the spectrum of clothing, footwear, lingerie and swimwear.


This season in particular saw an influx of debuting brands never before seen at the show. Desigual, Silvian Heach, Candice Cooper, Joma Sport, Hotter and Joe Browns Footwear were just some of the brands exhibiting for the first time this season, offering inspiring new ideas to retailers for a/w 17.


“This is the first time we have brought the label to Moda,”says Dilan Ozbalci, brand manager for Desigual at TCA Showroom. “We have been able to reconnect with retailers including some we haven’t seen for a few seasons.”


Fellow debutante Adam Marsden agreed that the first day of the show had been a productive one for the brand.


“We have been welcoming retailers onto the stand since the show opened, and it’s nice to hear that they are happy to see Hotter here at Moda Footwear,” says Adam Marsden, the brand’s head of wholesale. “The brand is already established on the radar of many retailers, but we have also picked up a few new leads that we exclusively discovered at Moda.”



This autumn addition of the show also saw an impressive number of brands returning following an absence in August. Bulaggi and Dents were just two of the leading accessories labels returning to the show for a/w 17 while, over in Lingerie & Swimwear, Curvy Kate, Banana Moon and Yawn all made a welcome return following some time out in previous seasons.


“We’ve seen a good cross-section of retailers,” says Paul Yates, the UK director for returning Dutch accessories specialist Bulaggi. “Bulaggi has developed considerably since some retailers have last seen the label, and we’ve had a great reaction to the new styles. Most of our customers are boutiques or footwear stores, so Moda benefits from having the full cross-section of buyers here.”


This edition of Moda built upon the success of the debut edition of Moda Active in August. Back with a bolstered presence and a comprehensive line-up, Moda Active’s second edition confirmed the ongoing popularity of activewear across both the womenswear and lingerie sectors.


Also carving an ever-increasing niche for itself, Moda Edit made a welcome return to both Moda Woman and Moda Gent this season. The pared-back platform played host to niche and up-and-coming labels, offering a destination for buyers seeking inspiring new ideas for the season ahead.


“I’m really impressed with Moda overall and in particular, the Edit area,” says new launch CuffsCollars, a menswear specialist in casual tailoring. “our point of difference is our quality and this is the platform from which we can really demonstrate that to retailers. Our experience has been that the buyers have been of a really strong calibre; they recognise quality, they know their stuff and they ask all the right questions.”


As well as playing host to an evolving range of features within the show, Moda confirmed its position as the key trade event for fashion buyers. Those at the core of the industry reported another upbeat edition, with a strong focus on order-writing, a buoyant atmosphere and an accessible location.


“We’ve been busy from early morning onwards,” admits Nick McGlynn, director at menswear label skopes. “Moda Gent is still the most complete destination for buyers, and the show is our main focus of the season for our forward order  range.”


Moda will open its doors at 9.30am tomorrow and again at 9.30am on Tuesday.



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