The August edition of Moda Gent is already shaping up following an influx of early signings for the s/s 18 show. The exhibition – which will return on 6-8 August this year – has revealed a comprehensive early line-up, comprising both new additions and those returning on the back of a successful show this season.
Having enjoyed a show that surpassed expectations in February, DML Jeans (pictured) is building upon its momentum for the new spring season.
“Overall, we doubled our business at Moda Gent in February in comparison to the previous show,” says DML’s designer Gareth Heaton. “Around 40 per cent of those orders came from completely new accounts, so Moda Gent was certainly productive for us.”
The denim label is one of many making an early commitment to return, with other confirmed signings including Ben Sherman, Gibson, Digel, Ashwood and Tresanti.
“Moda Gent was very good for us this season, and we met with the right customers,” says Ashwood’s sales director Usman Jahangir. “Visitors to Moda are seeking good quality UK brands, which is why it is the right platform for us.”
The August show will also increase its focus on new labels never before seen at the event, as Moda Gent widens its scope across the full spectrum of menswear. Montechiaro, Lorenzoni, Impulso and Bowler & Beach will all make their debut at the show, alongside “one to watch” Tom Cridland, which has been cited the world’s leading label in sustainable menswear.
“We have been online only and direct to consumer up until now but – for the first time – we’re entering the physical retail market in search of stockists, and I can think of nowhere better than Moda Gent to do that,” says the founder of the eponymous label Tom Cridland. “We’re looking to work with passionate, hard-working retailers who share our vision of invoking a bygone era where clothing was made with exquisite care.”
As a revolutionary concept in menswear, Tom Cridland offers accessibly luxury pieces backed by a 30 year guarantee. Having already been picked up extensively on a consumer level by the Guardian, Evening Standard and the Daily Mail, the brand will enter an exciting new era with its debut at the show.
“The August edition of Moda Gent is already shaping up to be an inspirational line-up of menswear,” says event director Silvia Collins. “While the show continues to be the trade’s most complete destination for menswear staples, the addition of fresh new talent adds a new dimension for buyers, who will have the opportunity to discover something new to complement their core buying.”