18-20 February 2018, NEC Birmingham

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Moda Footwear shapes the season

30-Sep-2016

30 September 2016

Moda Footwear is set to launch a/w 17 in style as a record number of brands show an early commitment to the event. With over 260 collections already confirmed for February, the exhibition will herald the start of the new buying season across the full spectrum of the industry for men, women and children.

Brands confirmed for the a/w 17 show include Tamaris, Skechers, Jessica Wright Footwear, Dr. Marten’s, Mustang, Högl, Peter Kaiser, Alpe, Think! Josef Seibel, S.Oliver, Caprice, Rieker, Padders, Bamboo A, Bobux, Froddo, Hispanitas, Pedro Miralles, Steptronic and The Art Company (pictured).

“We really can’t wait for the February show,” says Mustang’s UK agent David Rudd. “Moda Footwear is by far our most important exhibition in the UK, and the August edition was our most successful show to date. Our aim is always to strive forward and make Mustang one of the most successful brands in the UK, and we have seen a huge increase in our sales and turnover since showing at Moda Footwear.”

Fellow returning exhibitor Dr. Martens agrees that the show is integral to the development of its UK sales operation.

“Moda Footwear allows us to see a significant quantity of our independent retailers in one central and known venue,” says Dr. Marten’s UK sales director Fiona Mitchell. “In August we saw all of the accounts that we had planned to see, and we are hoping for more of the same in February.”
For retailers meanwhile, Moda Footwear is firmly cemented as the essential date on the calendar for buying, particularly following a strong sell-through on orders placed at last year’s equivalent show.

“My favourite brand Fly London is one that I always order at Moda and already this season, it has excelled itself,” says Sarah Decent, owner of Modish Shoes with branches in Cambridge and Saffron Walden, Essex. “Despite the sweltering start to the season, I have already sold ten of my 12 pairs of the black and pewter ankle boot, and I have a waiting list for the next 12 pairs on order.”
Fellow independent retailer Andrew Marshall has also experienced strong sell-through with Fly London, as well as Mjus, Tamaris and Softinos.

“Some styles have hit over 50 per cent sell-through already,” says the owner of Strolling 4 Shoes, a mini-chain with brands throughout Cumbria. “Our newly-introduced brand Maciejka from Poland – a brand we bought into at Moda last February - has also been well-received over the past two weeks.”
Moda Footwear will return to Birmingham’s NEC on 19-21 February next year. To enquire about exhibiting, contact Sean O’Connor.

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