5-7 August 2018, NEC Birmingham

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Moda confirms position as order-writing show


9 August 2016


Moda has confirmed its position as the industry's key order-writing event after three strong days of trading across all sectors. The exhibition – which closed its doors this afternoon – welcomed buyers across the full spectrum of the industry from its convenient and accessible location at Birmingham's NEC.


Having launched a re-organised layout last season, Moda built upon the momentum of its new look show with its s/s 17 edition.


“Once again, our new location on the border of menswear and footwear has worked really well for us,” says Neil Bennett, area sales manager at Italian lifestyle label Geox. “The people we need to see are here and we are happy with the business we've done at the end of each day. We saw a good mix of new retailers and existing stockists and we hope to build upon this momentum next season and beyond.”


Neighbouring exhibition Moda Footwear evolved its identity for spring with a portfolio of summer-specific collections. Taking advantage of the opportunity to showcase a range of summer styles within the context of the UK's largest fashion exhibition, footwear labels reported a good mix of buyers from the footwear and apparel sector alike.


“Summer is the key season for us and we are already seeing an increase in sales for Ruby Shoo in direct comparison with last August,” says Mason Young, UK manager for Ruby Shoo and Ipanema. “Ipanema meanwhile has benefited from the buzz surrounding the Olympics because Brazil is our homeland, so we have seen a really good reaction to the new collection this season.”


New arrival Walk Moses agreed that summer footwear was in demand at Moda this season. “We've had a fantastic first season,” says brand owner Brett Katz. “We have picked up orders from a lot of independents and were also delighted that a large footwear chain came to see us here after following the brand for the past few months.”


Over in Moda Woman meanwhile, Moda confirmed itself as the business-writing event of the season for established labels such as Italian designer Latte.


“We are already significantly up on both last season and last year,” says brand director Michael Black. “We are passionate about the brand – as are our customers – and Moda Woman is our opportunity to launch the new season to all of our buyers.”


Moda Woman also played host to a significant number of new exhibitors this season, many of whom reported a positive response from buyers who were specifically seeking something new.


“I have brought Spanish label Meisie for the first time and it has absolutely taken off,” says UK agent Tessa Roberts. “It was lovely to see that customers sought us out having seen brand images in the lead up to the event, and to receive that confirmation that the collection is well-styled and well-priced with a strong identity that retailers can really relate to.”


For Moda Lingerie meanwhile, the launch of Active was well-received by buyers who heralded the introduction as a massive success.


“I was overwhelmed by the reaction of buyers who have been specifically looking for a collection such as Bjorn Borg,” says key account manager Neil Smith. “Retailers consistently reported that women wanted the performance attributes of a label designed for active pursuits with a style that doesn't look out of place on the school run. The overall consensus was that ath-leisure is a key focus right now, and that this has been the perfect time to launch the Active platform at Moda. An hour into the first day, we had already exceeded our expectations with regards to sales.”


Fellow Active exhibitor Acai Activewear agreed that the launch was a resounding success.


“We've had a lot of interest across the three days here,” says director Joe Bromley. “This is absolutely the right platform for us, and we have seen the buyers that we wanted to see.”


Moda will return to the NEC on the 19-21 February.



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