10 September 2015
The men’s clothing sector has grown at a faster rate than its womenswear counterpart over the past five years – and the growth is set to continue, according to market analyst Mintel.
Having seen overall sales rise by 22 per cent since 2010, the menswear sector is now estimated to be worth £13.5bn. Furthermore, that figure is set to rise to £16.5bn by 2019 according to experts at the leading market intelligence agency.
“Although the men’s clothing market still only accounts for 25 per cent of the total clothing market, it is growing at a faster rate than womenswear,” says Tamara Sender, senior fashion analyst at Mintel. “And while young men stand out as the most fashion-conscious demographic, an interest in the latest trends isn’t reserved for this age group.”
The news comes as Moda Gent welcomes an increased number of brands from all over Europe into its stable for s/s 16 and beyond. For Jason Lynch – founder of fashion agency Label Lab Group and exclusive UK agent for Moda Gent exhibitor Gaastra – the findings are completely in line with his own experiences of the last few seasons.
“Even compared to five or six years ago, there is so much more choice in the menswear market,” says Lynch. “In complete contrast to the days where guys wore jeans, a t-shirt and a sweater, there is such a diverse range of styles, fabrics and detailing that men are inspired to shop and buy into a brand.
“I think it used to be the case that men shopped around once every two months on average compared to women making a purchase once a week but, with the choice available, it’s no surprise to me that men are motivated to shop more frequently and buy clothes that they want rather than need.”
What do you think? Is menswear so inspirational that male consumers have been motivated to become more frequent shoppers? Let us know via Facebook or Twitter.