5-7 August 2018, NEC Birmingham

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Moda’s seminar programme is a highlight of the show, helping visitors to get ahead in business with the help of experts in their field. Over the next two weeks, Moda will introduce each speaker as part of its Meet the Speakers series, allowing buyers to prepare for the exhibition above and beyond the business of buying. Today we find out what Simon Bell has in store for the show.  

Seeing the fashion and cosmetics industry from the client and agency side for the last 20 years has helped Simon to see it all from all angles, and it's that experience that inspired him to launch the Diligent Commerce studio in Shoreditch in 2011.

Simon and his team of experts are specialists in creative ecommerce experiences for fashion, jewellery, cosmetics and lifestyle brands who want to achieve more online. But it's not only about reaching your business goals, it's about how you go about it and also, how your website makes your customers feel. 

It's this aspect that creates their edge; more specifically how emotionally engaging with your customers online can unlock revenue.

Whether it's personalised website content, intuitive website design, humanising your online retail store with chatbots/AI/conversational commerce, even emojis (who doesn't love emojis?), the common goal is to improve the emotional connection between products and brand with customers. 

Join Simon Bell, managing director of Diligent Commerce, at Moda on August 8th at 14:15 for this though-provoking seminar and learn how to make your customers feel more and buy more with you online.



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