5-7 August 2018, NEC Birmingham

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MEET THE SPEAKERS: Louise Deverell-Smith


Moda’s seminar programme is a highlight of the show, helping visitors to get ahead in business with the help of experts in their field. Over the next two weeks, Moda will introduce each speaker as part of its Meet the Speakers series, allowing buyers to prepare for the exhibition above and beyond the business of buying. Today, meet Louise Deverill-Smith, who will join Karen Campbell for her seminar How to rebrand without losing your identity. 

Louise Deverell-Smith is the founder of the Daisy Chain, a platform designed to match working parents with employers in the fashion industry. She launched the company in a bid to increase the work/life balance of those in the fashion industry, following a ten year career working for brands including G-Star, Frost French and Diesel. 

Louise will join Karen Campbell on stage to discuss branding, identity and networking throughout the ever-growing fashion industry in the UK. Both London-based, the pair have an extensive network of contacts which have helped them each to establish their own business in a challenging climate. 

Find out more when Karen and Louise take to the stage on Monday 7 August at 16.15.



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