Moda’s seminar programme is a highlight of the show, helping visitors to get ahead in business with the help of experts in their field. Over the next two weeks, Moda will introduce each speaker as part of its Meet the Speakers series, allowing buyers to prepare for the exhibition above and beyond the business of buying. Today, we look at the art of blogging with Jon Tromans.
Having worked in the world of digital marketing for over 20 years, Jon Tromans is an expert when it comes to maximising the potential of online content. He was amongst the first generation to move from traditional media into new media in the late 90s, and now focuses on consultation to help businesses get to where they want to be.
“There was a time before Google and Bing – I remember filling in the old Yahoo! Directory forms to get clients listed,” says Tromans. “I’ve seen all of the mistakes and made a few myself, but I know what the search engines want from a website. The SEO training I offer is designed to help you to create a search engine and user-friendly website.”
This time around, Jon Tromans will specifically focus on blogging. He will advise Moda visitors on targeting their audience, creating evergreen content and building a blog that will drive readers, sales and leads.
Don’t miss Troman’s unique warmth and approachability as he guides retailers through the sometimes overwhelming world of creating content that gets noticed. Catch him at 11.45 on Monday 7 August, and find out more ahead of the show here