5-7 August 2018, NEC Birmingham

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Moda’s seminar programme is a highlight of the show, helping visitors to get ahead in business with the help of experts in their field. Over the next two weeks, Moda will introduce each speaker as part of its Meet the Speakers series, allowing buyers to prepare for the exhibition above and beyond the business of buying. Today, Emma Hayes talks fit in womenswear. 

Emma Hayes has worked in fashion for 35 years and, during this time, she has become absorbed by the body shape diversity amongst womenswear consumers.  

Whilst working in plus-size fashion, she commenced a study of the interface between body shape and fit, undertaking over 20,000 individual apparel fittings over a 26-year period. Presently, she is working with Fits.me, a company leading the field in fit solutions to fashion ecommerce. She writes on fashion and body diversity issues, gives talks, broadcasts on BBC radio, and takes to social media to campaign for a more inclusive approach to fashion.

Moda is delighted to welcome Emma Hayes as a first-time speaker at Moda, where she will discuss the issue of consistency versus diversity within women’s clothing. As a retailer herself, she’s all too familiar with the conundrum of having ever-more diverse body shapes amongst consumers, while also having more consumers than ever calling for more consistent sizing. 

Her talk will draw upon some input from Fits.me, a Rakuten company contributing to the innovation of IT solutions for fashion ecommerce. 



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