5-7 August 2018, NEC Birmingham

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Moda’s seminar programme is a highlight of the show, helping visitors to get ahead in business with the help of experts in their field. Over the next two weeks, Moda will introduce each speaker as part of its Meet the Speakers series, allowing buyers to prepare for the exhibition above and beyond the business of buying. Today, we find out all about conversational commerce from Dan Smith. 

Having worked in senior business development roles for over 12 years, Dan Smith is no stranger to the importance of customer service. His roles at Amazon, Rightmove, Flixmedia and Philips all saw him contribute to the growth of some of the world’s most successful businesses and, when he assumed his role as business development director at iAdvize, he had a wealth of skills to transfer to an exciting new venture.

Put simply, iAdvize improves online customer service through real-time support via click to call and click to video combined with a sophisticated behavioural targeting engine. The iAdvize team build a tailored strategy to maximise the opportunity a business has when a customer visits their site, and ensure the highest return on investment at each step of the customer’s online experience - by connecting with the right visitor, in the right place and at the right time.

Dan Smith will bring this innovative approach to Moda this week with his inspiring seminar, The Future Customer Experience: Conversational Commerce. In a world of various channels, multiple touch points and limitless data, it should be easy for your customers to get the information and support they need to complete any purchase. But the truth is, it’s not. To whom should brands entrust their customer service? Who are tomorrow's customer service agents? Bots? Peers? Agents?

Find out more at 14.15 on Monday 7 August with Dan Smith in the Hall 18 catwalk theatre. 



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