The LYCRA® fibre brand proudly returns to MODA, the national show for Lingerie & Swimwear, as the headline sponsor for February 2017 and will showcase new and exciting trend innovations for 2018. The LYCRA® brand, situated next to the catwalk, aims to inspire and build a greater understanding of this essential, yet often invisible ingredient.
Ensuring the LYCRA® brand is seen as an industry leader in the Lingerie & Swimwear segments, LYCRA® will showcase a collection of bodywear, created to demonstrate the brands expertise and variety of technologies. Taking centre-stage for product innovations, the LYCRA® fibre brand keeps ahead of new product developments and boasts a broad range of fibres and fabric concepts including LYCRA® fibre, LYCRA® BEAUTY and COOLMAX® fabric technology.
With INVISTA Fashion Directions becoming a recognised source of inspiration, creating value for brands and retailers alike, the MODA show will host INVISTA’S 2018 must-have trend capsule collection. The collection will feature seven cutting-edge trends and technologies to revolutionise women’s wardrobes, with one of these trends highlighting the growing athleisure trend, engaging with the motto I AM EVERY WOMAN.
Athleisure makes a statement with the “Optimised Self” trend reflecting those that work hard to maintain their body balance. Fabrics are enhanced by compressing muscles and optimising performance with the use of LYCRA® POWER technology. Combined with FreshFX® technology by LYCRA®, this fibre innovation also delivers freshness in wear.
Lingerie can be seen as a perfect understated and luxurious base layer with “Flawless Me” which focus’ on mindfulness, peace and tranquillity; LYCRA® BEAUTY COOLING offers sculptural shaping with comfort and freshness and a palette of pale shades is used to match the softness and subtleness of this trend. Projected into the now via the use of modern materials, the “Most Feminine Me” trend uses XTRA FINE technology by LYCRA® allowing for a “barely there” smooth-fitting fabric and the intimate wardrobe will embrace “The Rebel in Me” trend, with a rebellious and wild nod to fashion. SHAPING technology by LYCRA® provides structure and fabrics are bright; mixing romance, modernity, leather and lace, while LYCRA® BLACK technology brings deeper, darker and more radical shades.
Swimwear glorifies strong and athletic-looking shapes with LYCRA® SHAPING technology as a key fibre innovation for the “My Wild Side” trend. Textiles are lightweight and draping with animal skin and tribal prints with camouflage glamour. While SHAPING technology guarantees the curvaceous look, LYCRA® XTRA LIFE™ fibre extends the swimsuits lifespan also used in “Better Me” and “Playful Self” swimwear trends. Fabrics are bold and plain with geometric patterns, keeping fabrics looking new for longer with the use of LYCRA®XTRA LIFE™ fibre and LYCRA® BLACK technology.
Claire O’Neill, Intimate Apparel & Swimwear Marketing Segment Manager at INVISTA said: “INVISTA presents a great variety of trends for Intimate Apparel and Swimwear and the addition of the Athleisure platform reflects the exciting opportunities for intimates and bodywear brands to expand their business. We are looking forward to presenting the new trends at MODA next month with some of our most advanced technologies to date”
The LYCRA® fibre stand will be situated at LC49 in Hall 6 and a dedicated area, showcasing the latest trends for Intimate Apparel, Swimwear and Athleisure technical directions will be located at LC43 in Hall 6.