5-7 August 2018, NEC Birmingham

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Lingerie industry looks ahead to Moda


With just two months to go until Moda Lingerie & Swimwear, the intimate apparel industry is preparing to welcome in the autumn season. Brands across the full spectrum of the sector from global leaders to new start-ups will unveil their latest collections at this season’s show, offering buyers an unrivalled opportunity to view the entire showcase of a/w 17.

“Moda is a key event in the calendar which sets the scene for the buying season,” says Margaret Lythgoe, UK & Eire sales manager for lingerie giant Wacoal Europe, parent company of Wacoal, Freya, Fantasie, Elomi, Huit and Goddess. “For us it’s unique in that buyers can come and see all of the Wacoal Europe brands together as we showcase the entire portfolio. The show attracts quality buyers that are driven to see what our brands have to offer for the new season, we have the support of our entire sales team there as well as models to showcase the collections.”

It’s a sentiment echoed by brands across the industry who are busy preparing for their new seasonal launches.

“We are starting a new relationship with a Spanish company called Promise,” says Katie Eve, director at renowned distributor Patricia Eve, whose portfolio includes Miraclesuit, Cupid, Secret Weapons, Naomi & Nicole, Blackspade, David Swimwear, Vacanze Italienne and Iconique. “Moda will be our chance to introduce its nightwear collections and take it from there. We always support Moda because it is our national show, and an opportunity to show any newness within our collections, as well as of course taking orders.”

Alongside its core regulars, Moda will once again play host to a range of new brands never before seen at the show. Rainbow Lingerie, 5pm Swimwear, Rosa & Junio, Miss Naughty and Fierce First are just some of the new names to look out for when the show returns to the NEC in February.

“We are bringing our own range to Moda; a new launch which focuses on giving young teens the chance to wear comfortable and fun underwear without feeling the need to be sexualised,” says Caroline Jackson, CEO at Fierce First (pictured below), a teen bra specialist which retails brands including Boobs & Bloomers and Taylor & Rani as well as wholesaling its own label. “The range consists of a couple of funky prints and some stunning plain jerseys in great colours, in crop tops, racer backs and triangle bras with a matching brief.”

Other confirmed labels at this season’s show include Panache, Empreinte, Björn Borg, Acai Active wear, Lepel, Maison Lejaby, Parfait, LingaDore, Anita, Luna di Seta, Chantelle and Felina.



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