Award-winning fashion agency Just will bring up-and-coming label Slydes to Moda Footwear this February. The agency – which was established in January 2012 - selects brands with a strong fashion potential in the UK market, and also represents an extensive portfolio including Nicce, Ichi and Bellfield.
“Just Consultancies has been involved with Slydes from the start,” says Juls Dawson, who co-founded Just with wife Steph Dawson Dawson. “The brand offers a range of designs for the latest fashion and streetwear trends, and Moda Footwear will offer us more exposure within the fashion market to help us to drive sales for the new season collection.”
Since its debut collection for s/s 15, Slydes has established a presence within renowned stockists including Asos, Next, Fenwick, House of Fraser, Urban Outfitters and Foot Asylum.
Having been styled with and without socks for its latest campaigns, Slydes has become a transitional and versatile product from season to season. Claiming to go where “fashion once feared to tread”, the shoes a style statement with hosiery as well as a staple summer shoe, and tap into the athleisure trend by taking the wearer from athletic pursuits to the lounge bar.
From a practical perspective meanwhile, Slydes are lightweight, comfortable and easy to wear. The extensive collection – which features prints, subtle patterns, luxe materials and statement graphics – can be seen at Moda Footwear on 18-20 February next year.