Established high street label Joe Browns will make its Moda debut this season with a limited edition collection of footwear and handbags. The brand has entered into a collaboration with footwear supplier JBI Footwear to offer the collection of a wholesale basis to retailers across the UK.
For visitors to Moda, the partnership represents an opportunity to buy into an established high street name with a strong following on a consumer level.
“JBI feels this brand has great potential and Joe Browns has already seen a growing demand for footwear across both mail order and online,” says Claire Ireland, divisional sales manager at JBI. “We are looking to develop a strong independent business and will look forward to meeting independent, vintage-style boutiques and anyone that would like to offer a point of difference to their customer.”
The collaboration will start with a limited edition 12-piece collection for s/s 17, featuring vintage-style shoes with a modern twist and a range of co-ordinating handbags. The a/w 17 collection meanwhile features a range of embellishments and elaborate fabrics designed in line with Joe Browns’ distinctive and established identity.
JBI has exhibited at Moda Footwear for over a decade with a wider portfolio of labels including Comfort Plus, Dr Keller, Tradesafe and Chatterbox.