3 August 2015
TOWIE star Jessica Wright has confirmed that she will make an exclusive personal appearance at Moda this weekend to launch her eponymous footwear collection. The star – who is followed by 1.45m fans on social media – rose to fame on ITVBe’s reality show The Only Way Is Essex, and will make her foray into fashion design at this season’s exhibition.
“Shoes are one of my biggest passions and this is something I have wanted to do for a while,” says Wright, who will officially launch the collection to the trade at Moda this Sunday. “I have designed shoes that I hope every woman will love including party styles, the perfect work shoes and even a pair of gorgeous flat brogues.”
Created in partnership with established London label Lacey’s Footwear, the debut range by Jessica Wright targets independent fashion boutiques as well as dedicated footwear stores, and has already been signed up by several outlets in its preliminary stages.
“Jessica Wright is an iconic celebrity with a fine sense of contemporary fashion and design,” says Michael Ridgway, Laceys’ sales & marketing director. “She has been very sure of how she wants her collection to look and has been involved with every element of the design process from its very inception, and we delighted to be collaborating with her and assisting her to realise her ambitions.”
Having diversified beyond her role as a reality TV star, Wright has more recently forged a successful career as a model, fronting campaigns for both Ann Summers swimwear and teeth whitening brand Diamond Whites.
Jessica Wright will appear on stand T3 at Moda Footwear between 1pm and 3pm this Sunday.