18-20 February 2018, NEC Birmingham

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Holster steps into autumn

19-Dec-2016

Australian footwear label Holster will launch its first ever winter collection at Moda Footwear this season. The brand is best-known for its summer sandals and embellished flip flops, and will make the move into becoming an all-year-round brand in line with its wider expansion strategy. 

“There has been a growing demand from our stockists for Holster to have an all-year-round presence,” says UK distributor Jo Goodwin. “Basically people’s love affair with the brand begins when they buy them for their holidays, realise how comfortable they are and then never want to take them off.”

Responding to the feedback, Holster tested the water with the introduction of a capsule range of trainers for s/s 16. The response was so positive that a full autumn collection soon followed, the launch of which will happen at Moda Footwear this February. 

“Moda is not only the leading footwear trade show, but it has supported Holster since its initial launch,” says Goodwin. “It was the perfect choice to unveil our first ever winter collection, and we look forward to revealing a range of all-year-round wearable trainers and high tops at the event.”
 

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