5-7 August 2018, NEC Birmingham

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Healthy start for HBB


29 September 2016

The Healthy Back Bag Company has reported a strong start to the autumn season, with its Modern Serenity (pictured) styles and Margo Selby line leading the way for a/w 16.

The Moda Footwear exhibitor carefully curated the autumn range in line with previous successes, building upon its collaboration with textile designer Margo Selby and introducing three new styles in its top-performing premium leather finish.

“We research colour and design trends a full 18 months ahead of the season and constantly review our production processes and schedules,” says managing director at the Healthy Back Bag Company Priscilla Chase. “We are very proud to launch our third collaboration with Margo Selby, while the entire collection features trend-led colour combined with hi-tech design and functionality.”

Key lines this a/w 16 include Modern Serenity – drawing upon minimalist influences and a spectrum of grey shades on crisp and technical fabrics – Freestyle, a preppy and retro-inspired range and Masterpiece; a dramatic offer of styles in rich and traditional materials inspired by the early 19th century.

Trade prices start at £16.04.




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