Fast becoming a favourite amongst buyers, Miss Shorthair is a scarf specialist with new aspirations for the season ahead. Ahead of its return to Moda Accessories this August, the brand has revealed that it will diversify beyond scarves to offer new product categories, allowing buyers to create more cohesive merchandising in store.
“This August will see us launch our brand new faux fur collection, featuring a selection of stoles, hats and gilets,” says designer Daniella Wood. “Our customers can create their own story from our collection, whether they are looking for something specific such as wedding accessories or gifts, or just looking for diverse designs with a wide appeal.”
Having recently celebrated ten years in the trade, Miss Shorthair is no stranger to creating designs that sell. The Glasgow-based brand constantly factors in customer feedback and wider trends into its new designs, without ever straying from its core ethos of affordable pricing.
It’s something that hasn’t gone unnoticed by its ever-growing portfolio of stockists, many of whom write glowing testimonials on the brand’s website. The feedback is encouraging for those at the helm of Miss Shorthair, who are aiming to increase the brand’s presence further at this season’s Moda Accessories.
“We do feel that we offer a vast collection and we have an aim to be the one-stop shop for scarves,” says Wood. “This season, styles to keep your eye on are our ever-popular pom pom scarves and our metallic foil designs, although there really is something to suit every taste.”
Discover more about Miss Shorthair ahead of Moda Accessories here, and see the full range at the show on 6-8 August at Birmingham’s NEC.