British footwear label Gola has revealed that it will replicate its successful UK business model in Japan as of s/s 17. The brand has entered into a collaboration with Japanese distributor Madras Inc, and has agreed that the company will develop the label across the Japanese market, with a particular focus on Gola Classics’ Made in England collection.
Madras Inc was specifically selected to grow the brand’s presence because of its resemblance to Gola’s brand owners Jacobson Group. The brand will now focus on opening additional concessions in key department stores and within fashion boutiques for a/w 17, and will ultimate aim to expand throughout Asia.
UK buyers can catch up with Gola Sport at Moda Footwear this season on 6-8 August.