5-7 August 2018, NEC Birmingham

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Fashion forward, price steady


Moda Lingerie exhibitor Cyberjammies has revealed the new fashion influences within its latest autumn offer. Updating its popular loungewear set, the brand introduces Faye (pictured), a classic striped pant featuring pastel grey and pink tones teamed with a relaxed knit top. Also new for a/w 17, Josie is characterised by a pretty, jewel-like geometric print in fresh China blues. 

As with all styles within the new autumn offer, Josie and Faye will maintain the cost price of previous seasons. The decision has been taken in a gesture of support to retailers, many of whom are keen to hold their retail prices. 

“This is great news for our retailers,” says UK sales director Mark Tweed. “Cost prices will be held at around £19.15 with an RRP of £45 per set – a price we have committed to despite competitor fluctuations in prices.”

The full Cyberjammies collection can be seen at Moda Lingerie & Swimwear this February. 



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