5-7 August 2018, NEC Birmingham

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Fashion forecasts

4 August 2015

Visitors to Moda will have the opportunity to gain an insight into next summer’s trends at Trendstop’s exclusive seminar. Presented by Jaana Jätyri – founder of the agency and the “next generation” trend forecaster – the session will detail the must-have colours and styles for s/s 16, giving retailers the edge when it comes to seasonal buying.

Having devised new trend forecasting methodologies for the 21st century, Jaana Jätyri heads up a team of 150 trend spotters and senior analysts, presenting detailing trend forecasts for retailers such as Asos and H&M. Finnish-born, she established Trendstop in 2002 as a dedicated, online trend forecasting service, and has since launched a TrendTracker app, which has had over one million downloads since its introduction to the marketplace.

Catch up with Jaana Jätyri at 11.45am this Sunday on the Hall 17 catwalk, and again at 11am on Monday in the same location.

The full schedule of seminar speakers can be found here



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