Brazilian flip flop brand Rider unveils a comprehensive spring collection at Moda Footwear that is bigger, brighter and more colourful than ever before. Established since 1986, the brand has recently experienced a rapid growth across the globe and, in celebration of its success, buyers will be able to take advantage of the full Rider experience first-hand at the show.
“We are giving away pairs of flip flops to buyers who leave a business card at stand P30,” explains Martin Rye, director at the brand’s UK distributor GRS Footwear. “Riders look as good as they feel and – with the introduction of our highly-acclaimed Dry-eco-foam insoles, reports say they are as natural as going barefoot.”
With a production capability of 1.1 million pairs a day, Rider is one of Brazil’s most significant exports, and the brand has already established a presence in 90 countries worldwide. This season will see the label build upon its UK presence, with buyers well-placed to take advantage of the label’s attractive mark up and repeat order system.