30 August 2016
Womenswear exhibitors have shown an early commitment to the February edition of Moda Woman following a successful spring show earlier this month. The event has confirmed a host of early signings, including Braintree, Jessica Graaf, Lily & Me, Brakeburn, Malissa J, House of Dreams, D.E.C.K, Dante, Casamia, Lazy Jacks, Snoxell, Tinta, Retro by Jordash , Tivoli, Rino & Pelle and the Carol C Collections portfolio.
“The most recent edition of Moda Noir was the best show that we have ever attended,” says Avril Forbes, sales manager at Veromia, the parent company of Dress Code and Irresistible. “We achieved above and beyond what we were hoping to, and were prompted to return by the quality of both the customers we saw and the orders written at the show.”
Moda Woman exhibitor Ben Haywood agrees that the summer edition of the show exceeded his expectations. “It was a great show with good steady volumes of customers across the three days,” says the director of Lily & Me. “It’s important for us to retain a presence at Moda because it’s a great way for us to meet with our customers, and we are looking forward to achieving increased business volumes in February.”
For Carol C Collections meanwhile – a distributor with a portfolio of womenswear brands including Smashed Lemon, Tara Vao, Foil and Marilu – the calibre of buyers in attendance at Moda is unrivalled when it comes to order-writing.
“The buyers that we met at Moda Woman were serious business buyers that were looking for new brands and were serious about moving their business in the right direction,” says director Carol Capener. “We had a very busy show and were happy to open new accounts with some buyers that we haven’t dealt with for many seasons – our buyers know to find us at Moda and we are looking forward to successful continuity and growth next season.”
Moda will return to the NEC on the 19-21 February 2017.