Moda Woman & Accessories has left the trade feeling positive about a/w 17 following a strong edition last month.
Visitors and exhibitors alike welcomed in the new season at the NEC, where inspiring new product defined the shape of the season to come.
“We came to Moda Woman because we want to be the biggest sustainable brand within Europe,” says John Snare, founder of Thought (formerly Braintree). “The show has been a great success for us, with the feedback indicating that the new, premium styling is a hit with department stores and quality boutiques.”
For Emreco, the inclusion within Moda’s popular catwalk programme elevated the brand to new heights. “We’ve opened lots of new accounts, and it’s the pieces that were on the catwalk that are attracting buyers’ attention,” says marketing manager Martins Davis.
The social engagement with buyers was essential for womenswear label Marble, as the brand took retailer feedback on board to further progress its business. “We’ve had a busy three days with existing buyers placing bigger orders, but what has been interesting has been the ideas the show has sparked with regards to interaction on social media and driving sales towards stores,” says Marble’s director Nick Williams. “It’s very much a case of watch this space for Marble.”
For Accessories, new arrivals strengthened the line-up across handbags, jewellery and headwear. Leading Dutch label Bulaggi made its debut at the show, taking the opportunity to unveil its redefined style for the new season.
“We came to Moda Accessories to engage with the trade and reveal our new, higher quality range and it’s been the right move,” says sales agent Paul Yates. “Having the full cross-section of buyers here at Moda from footwear independents to fashion boutiques is a real plus point for Bulaggi.”
For Boardman Bros meanwhile, the autumn edition of the show proved to be a successful launchpad for a whole new business venture, following its acquisition of fashion accessories label Alice Hannah.
“Exhibiting at Moda Accessories has been the confirmation that we need that we have widened our appeal with the introduction of Alice Hannah,” says Anaiz Henvey, marketing consultant for Boardman Bros. “The show has been consistently busy with upbeat buyers and serious orders, so we’re looking forward to coming back in seasons to come.”