5-7 August 2018, NEC Birmingham

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Did you hear about Moda Woman?


Womenswear buyers have reported a business-orientated edition of Moda, which has left them feeling positive about the season ahead. Buyers from all over the UK and Ireland attended the show with a view to obtaining a full overview of s/s 18 collections across the fashion sector. 

“Moda is fast becoming a favourite for me,” says Pamela Shiffer, owner of the eponymous store in Primrose Hill, London. “The show was really good for me this time, and the footwear and accessories were spot on. I made orders with several new suppliers, and I'm looking forward to working with these brands because there offering fantastic margins and something different too.”

Having come down from Aberdeenshire, Alison Walker left the show feeling similarly inspired for the s/s 18 season to come. 

“I found what I needed to find, and picked up some new collections too,” says the owner of Catwalkers in the Scottish town of Ellon. “The show works for me because I don’t always go to London, so it’s my chance to meet up with other buyers and discuss collections and other various points with them.”

Networking came into its own this season, as buyers and brands united after a challenging time in the industry. 

“I think what really stood out for us at Moda this time was that suppliers were eager to work with us going forward into the new season and beyond,” says Cindy Marritt, owner of Cindy’s Fashions in Sutton Bridge, Lincolnshire. We did quite a lot of buying from existing suppliers, buy also introduced some new labels into our portfolio.”

Over in Kent, fellow independent retailer Judy Gorringe agreed that there was a stoic and positive attitude uniting suppliers and buyers alike. “We found two new suppliers at this season’s Moda, and found that exhibitors in general were very enthusiastic,” says the director of online retailer Carr & Westley. “Moda is a good show for us, and our main reason for attending is to meet suppliers and network.”

Overall, the most recent edition of Moda Woman cemented the show’s position as the key order-placing event on the womenswear buyer’s calendar. 

“Moda isa major part of my buying, and an event that I look forward to,” says Pauline Spiers, owner of Falkirk-based independent Catwalk. “We do 70 per cent of our buying there, so need three full days at the show, and it’s also an opportunity to meet up with fellow buyers who have become friends over the past 13 years.”

Moda will return to the NEC on 18-20 February next year. 



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