5-7 August 2018, NEC Birmingham

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A new influx of serious business buyers and increased attendance at Moda Gent has left the menswear trade feeling positive about a/w 17. A high proportion of visitors never before seen at the show – including buyers from Harrods, John Lewis Trevails – contributed to an increased number of visitors, 95 per cent of whom had purchasing responsibility. 

The figures represented a strong turnout of serious and relevant buyers, and included loyal returns from stores such as House of Bruar, SD Kells, Psyche and Fenwick. 

New and returning buyers alike were inspired by the showcase of new product and industry staples, which defined the shape of the season to come. 

“This was our first time at Moda Gent, and we have been so impressed with the show overall and the calibre of the buyers,” says Musa Nazir, consultant for CuffsCollars. “The visitors to our stand were serious buyers who certainly knew their stuff.”

Also making its show debut, Original Penguin reported strong sales and an upbeat and buoyant atmosphere across all three days of the show. ““It's been a great first show for us,” says Paul Bonnet, the brand’s key account manager. “We've got a new team behind the brand so we came here to present that to menswear buyers; it’s been the perfect start to the next phase of our development.”

For denim label DML, this edition of Moda Gent proved to be its most successful to date. “On the first day alone, we had surpassed the orders we wrote last season,” says designer Gareth Heaton. “Overall, we doubled our business at the show in comparison to August, with around 40 per cent of orders coming from completely new accounts.”

The influx of directional labels bolstered the line-up at the exhibition, offering buyers a comprehensive choice of menswear from designer streetwear to industry staples. At the more formal end of the spectrum, Skopes enjoyed a strong edition which cemented Moda Gent as its core platform for business. 

“Moda Gent is the focal point of the season for our forward order business,” says director Nick McGlynn. “The show is definitely the most complete menswear destination for independent retailers.”

Moda Gent will return to the NEC on 6-8 August this year. 



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