28 October 2016
Moda White introduces a denim revolution this season as FDJ arrives from across the Atlantic. French Dressing Jeans – the Canadian creator of fit-focused denim – will unveil its concept to the UK as part of a wider global strategy to bring its unique approach to jeans to women worldwide.
Having examined the key silhouettes of the contemporary female form, FDJ has established four essential fits; Peggy, Suzanne, Olivia and Kylie. Each designed to slim and flatter, the brand’s secret lies in its unique ratio of denim to Lycra®, ensuring optimum stretch and recover, comfort and durability.
FDJ will also present a capsule selection of co-ordinates from vests to jackets designed to perfectly suit its core denim offer.
“We provide jeans and related products designed to fit and flatter every silhouette,” says Linda Legault, the brand’s executive vice president. “We offer Curvy, Straight and Petite styles which are all designed using our body-shaping technology that will flatten the tummy and lift the behind making women look good and feel great.”
Discover FDJ for the first time at Moda White this February.