4 August 2016
Moda Edit has confirmed a bolstered line up when it returns for its second edition this season. Presenting a range of niche and up-and-coming collections – many of which offer in-season collections – Moda Edit is a pared back area within Moda Woman which presents aspiring labels within a minimalist context.
This season will see Meisie arrive at Moda Edit with a versatile collection of in-season styles. The Spanish label is defined by its own bohemian style rather than trends, and harbours an appeal to young women and older consumers alike.
Meisie (pictured below left) will be joined by French brands Idano - a high quality label with well-cut designs – and Sur un Banc, which returns after a successful debut at Moda Edit last season. Defined by its distinct identity of statement silhouettes, Sur un Banc was met with a positive response when it launched at Moda Edit in February.
“Moda Edit is a great way for relatively unestablished brands to test the water,” says Sur un Banc’s UK agent Tessa Roberts. “I exhibited at Edit last season and we had a really good response to the collection. It was at that time relatively unknown in the UK, so we needed the right platform from which to introduce it to the trade. Because of the positioning and layout of Moda Edit, buyers noticed the brand and were impressed with the styles.”
Representing new talent within the UK meanwhile, TwentyFour (pictured above) will arrive at Moda Edit with a selection of its best-selling styles available for immediate delivery. Defined by chic neutral shades and contemporary cuts, TwentyFour is a directional label with effortless chic running through its core.
Moda Edit will also launch ‘one-to-watch’ fashion label J.Kwan. Created amidst an eclectic range of influences including its designer’s Chinese heritage, childhood in Canada and graduation to a life in London, the brand is a unique mix of oriental decadence and contemporary city style.
Bringing a touch of Italian flair to Moda Edit, Peruzzi will unveil a range of elegant womenswear designed and manufactured in Italy. For debutante Paz Torras meanwhile – pictured below right – the focus is on chic Barcelona style in key summer shapes.
“We launched Moda Edit last season as an alternative platform for brands looking to exhibit their collections within a straightforward and minimalist environment,” says Moda Woman’s event director Sarah Moody. “The response from buyers to such an inspiring new area was overwhelmingly positive, and we’re delighted to bring the context back with more exciting new brands on board.”