5-7 August 2018, NEC Birmingham

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Buyers reveal Moda must-haves


With less than three months to go until the next show, buyers are looking ahead to serious seasonal buying at Moda. With wedding season and summer holidays at the top of the agenda, visitors are attending Moda with a firm idea of the product categories at the top of their s/s 18 wishlist. 

As a buyer for independent department store Facy in Henley-on-Thames, Vicky Facy will be buying across womenswear, menswear, resortwear and accessories at the forthcoming show. 

“For ladies, we struggle to source dresses between occasionwear and casualwear,” she says. “At Moda, we will be looking for something to fill that gap; dresses that are preferably maxi in length, but also summer dresses in vibrant florals or prints. Silk, embellished tops, batwing tops and trousers in plains, prints and pastels will also be on our wishlist, and we would like to buy into kaftans and tunics that are suitable for both the beach and a cruise. As far as accessories are concerned, it’s all things bling this season – chunky silver, gold, coloured stones and anything that makes us react by saying; I love that – we have to buy it.”

Brand-wise, customers are looking to top up on their top performers while holding back a percentage of budget for similar collections at the right price-to-value ratio.

Joseph Ribkoff is having a good season with good sell-throughs and repeats, and we have bought from Pomodoro in the past, so we will be looking for similar collections at the right price point,” says Facy. “We are also keen to see Frank Lyman, Terminal One and Tilley & Grace scarves if possible, as well as some in-season collections; although we commit around 60-70 per cent of our budget to forward order buying, we do also buy from stock houses, as we can keep the store looking fresh and repeat on styles that have shot out of the door.”

Facy’s sentiments are echoed across the UK, as Peter Charles reveals. The director of Abergavenny-based store Rosemary’s agrees that his main focus for womenswear this s/s 18 is to bridge the gap between casual and occasionwear. 

“We will be looking for smart casual classic ladieswear this season,” he says. “Ribkoff, Lebek, Robell and Faber are all selling in store this spring, but we are always on the lookout for new brands which is why we like Moda so much – we always find at least one new brand per show.”

For menswear meanwhile, summer styles topping the wishlist for buyers include linen shirts and trousers, and light blazers for holiday wear. 

“Menswear had a slow start this spring but it is picking up now that the better weather is here and holiday season is on its way,” continues Facy. “Linen shirts from Fynch Hatton, Gurteen blazers and Meyer trousers continue to sell well, and we are looking forward to seeing these and lots of other lovely things at the forthcoming show.”

For footwear meanwhile, the boots and performance styles that shaped the landscape of the February edition of the show have given way to the complete contrast of s/s 18. 

“It’s all about summer merchandise as we look ahead to the August edition of Moda Footwear,” says Bernard O’Brien, owner of Luke O’Brien Shoes in Tuam, Co. Galway. “Sandals, canvas styles and wedding shoes across men’s, women’s and children’s footwear will be our main focus, with brands such as Hotter, Geox, UK Distributors and Hush Puppies topping the list. This spring has been difficult so far and it is hard to predict customers’ needs, so we would like to see better margins and better in-stock services from suppliers who are looking to support us as independent stockists.”

What is on your wishlist for Moda this season? Tweet us or Facebook us your thoughts with the hashtag #ModaAug 



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