6-8 August 2017, NEC Birmingham

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Bulaggi’s back

06-Jan-2017

Dutch handbag label Bulaggi will return to Moda Accessories next month with a brand new collection and a new UK distributor. Now part of the Love Brands stable, Bulaggi will target its existing customers and potential new retailers nationwide with an inspiring new collection for s/s 17 and beyond.

Established over 45 years ago, Bulaggi is a family-owned label which quickly became renowned for its on-trend design and a strong commitment to customer service which have seen it praised time and time again for its timely delivery times, intermediate flash collections and in-stock service which keeps retailers topped up with contemporary and relevant styles all year-round. 

The return to Moda Accessories heralds a new phase of growth for the brand, overseen by renowned distributor Love Brands, which has big aspirations for the label. 

“Bulaggi is back in the safe hands of its original owner and maintains its real point of difference,” says Love Brands director Michael Shalders. “The brand will not strive to be the cheapest bag collection on the high street, but it will offer the best value for boutiques and quality department stores.”

Having taken Bulaggi into its portfolio last July, Love Brands chose to launch the collection at Moda Accessories based on its previous experience within Moda Woman. 

“We already exhibit in Moda White and have a lot of good customers visiting the show,” SAYS Shalders. “The addition of Bulaggi seemed a natural extension to our business, and we feel that existing Bulaggi and Love Brands customers alike can discover the collection within a great buying environment.”

Bulaggi will return to Moda Accessories, while other labels within the Love Brands stable – including Nü Denmark, Elle Sport and Circle of Trust – will once again be located within Moda White. 
 

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