5-7 August 2018, NEC Birmingham

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Big plans for Smashed Lemon


Smashed Lemon will return to Moda Woman this season with a wider collection designed to maximise its appeal. The Dutch brand arrived on the scene in February last year as part of the Carol C stable, and quickly became the star performer of the portfolio. 

Now in its third season with Moda Woman and ten years on from its inception, the brand has responded to demand with the introduction of a brand new plus size collection for a wider appeal across the demographics. 

“The plus size collection – LA Lemon – is brand new for a/w 17,” says Carol C Collections director Lisa Speet. “The new addition will complement the brand’s core Smashed Lemon offer, which this season is characterised by fresh, remarkable prints, cosy knitwear, staple dresses and directional skirt and trouser combos.”

Smashed Lemon will appear as part of the Carol C Collections portfolio, which also includes Lindi, S.Quise, Blue Flame, Marilu and Foil, the New Zealand label with Merino wool running through its core. Unveiling striking new shades of sea blues, greens, oranges and reds for autumn, the brand maintains its accessible wholesale prices which offer unbeatable value for high quality Merino wool designs. 



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