5-7 August 2018, NEC Birmingham

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An original take on autumn


Renowned US menswear label Original Penguin has confirmed its attendance at Moda Gent this season. The label arrives at the show with an iconic collection for autumn, characterised by its original take on New York style and fresh approach to contemporary menswear. 

Having always prided itself on creating its own distinctive look that works in harmony with wider trends rather than being dictated by them, Original Penguin turns to the iconic writers, poets and artists of New York schools in the 1950s. Inspired by the café counter-culture generation that they inspired, their creativity and their anti-uniform approach to fashion, Original Penguin introduces washed-out water colours, tone-on-tone textures and unique prints to a/w 17. 

Retailers can expect to see a nod to Jackson Pollock within their first delivery, as Original Penguin splashes its classic styles with the bold influences of the iconic painter. The collection evolves into NYC street style as the season progresses, with vintage effects alluding to the satire of Soho and heavier textures adding an edge to the comprehensive culture of life in the city that never sleeps. 

Coinciding with Black Friday meanwhile, the third delivery of the season focuses on texture with lightweight fleece, flannels and knitted shirts adding a cosy edge to the deepest of winter. 

Discover the entire collection at Moda Gent this season. 



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