When Amberone made its debut at Moda Footwear last month, buyer after buyer asked… can the factory really do that? Quite simply, the concept of making an own label collection in line with retailers’ specifications was a breath of fresh air for the footwear trade, and indicated a glaring niche where one size can simply never fit all.
“The ability to create a brand of your own was favoured for many reasons,” says Gus Marshall, the established footwear agent who has brought the concept over to the UK. “It allows the retailer to dictate their own margin on the range they want with no compromises over details or colour, and it’s personal to them and their store.”
While the concept of own-label production is nothing new to the industry, Amberone prides itself on making unique collections accessible to all retailers. While many factories stipulate a 120 pair minimum, Amberone’s minimum order is eight pairs, allowing retailers to trial the concept without a substantial initial outlay.
It was a formula that Marshall – owner of Crosby Shoe Agencies – felt had potential for the UK market and, last month, he debuted the brand at Moda Footwear.
“Introducing any new brand is a risk but I was overwhelmed with the reaction,” he says. “I’ve visited Moda Footwear for the past seven years and knew that the brand was suited to a launch at the show. The retailers who visit are looking for something fresh and different, while still remaining competitive in price and being commercially-minded with regards to the season to come.”
Having already seen spring deliveries arrive into store, Amberone is receiving its first repeat orders, and Marshall’s attention is firmly on the season to come and the increasing potential of the brand.
“I’m really pleased with how the brand is being received,” he says. “We will be back at Moda in summer with some new materials, new leathers and new colours along with a new men’s range, which will allow retailers to put their own stamp on a quality and trend-driven men’s label.”
For more information on Amberone, Gus Marshall can be contacted here