5-7 August 2018, NEC Birmingham

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70 years for Maryan


14 October 2016

The Maryan Beachwear Group celebrated its 70 year anniversary yesterday with a touching tribute the firm’s management. The German company – which is still family-owned after seven decades – brought together 100 of its employees to surprise Maryan’s owners with a helium balloon presentation and anecdotes of the company’s extensive history.

“These spontaneous and warm congratulations are a great incentive and motivation to look forward to the next 70 years,” says managing partner Maryan Mehlhorn.

The emotional celebrations were testament to the firm’s commitment to maintaining a positive, family-run culture within the workplace, despite its development into one of the swimwear sector’s global players. Still based at its idyllic headquarters in Murg – adjacent to the Swiss border – the Maryan Group now has four distinct swimwear labels within its portfolio; Maryan Mehlhorn, Lidea, Charmline and Watercult.

As a regular exhibitor at Moda Lingerie & Swimwear, Maryan has established a loyal customer base across the UK, and will reveal more functional yet fashionable designs for the new a/w 17 and beyond.

"Moda has always been and remains a vital part of our seasonal communication towards our customers," says Dominik Bossert, Maryan's head of sales for north Europe. "The Moda platform has helped us to drive growth across different retail formats and has proven to be a crucial point of contact for the business."




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