UK Lingerie Award winners announced

The UK Lingerie Awards 2011, which recognise the outstanding examples of excellence
in the lingerie and swimwear market, were held on 7th September at One Mayfair in London.

The awards ceremony was attended by over 250 lingerie professionals and sponsored by Speedo Sculpture and the Melas Group.

Winners included Obey My Demand who received New Designer of the Year and Rigby & Peller who took home the Independent Retailer of the Year award. The coveted Lingerie
Brand of the Year title was awarded to La Perla.

Moda regulars Maryan Mehlhorn, Curvy Kate and Jamu Australia were also recognised, winning Swimwear Brand of the Year, Fuller Bust Brand of the Year and Post-Surgery Brand of the Year awards respectively.